When Danone launched Two Good yogurt, they disrupted the category with their “2G of sugar” claim — but it was important that we didn’t rely solely on that claim to drive purchase. So, we turned to social listening to help us identify why Two Good would be the best yogurt solution for our audience segments. Through our exploratory, we were able to unearth those key needs for our consumers and transform them into messages that triggered our audience on a more personal level. This approach was extremely successful, leading to benchmark-breaking social successes for Danone and significant sales lifts for the brand.
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