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Senokot®

FINDING A NEW VOICE

In 2018, Senokot shifted to appeal to a new demographic: Millennials. Based on consumer insights and whitespace within the category, the Say No More campaign was born. The witty brand tone and overall communication strategy for the campaign aimed to entertain and relate to this new, younger target. In 2019, we continued Say No More’s momentum to fuel further awareness, trial and conversion. 

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Let's Talk About What We Can Do For You.
 

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