Challenge: Reinvent the brand for a new, younger target.
If there’s one thing millennials love to do on social media, it’s overshare. So, we took that understanding and applied it to the constipation market, letting our target know that they can press pause on the awkward overshare and “Say No More” to constipation with Senokot.
Using this approach, we created a wealth of content, from TVC to YouTube pre-roll, all aimed at attracting our younger audience. Each piece of creative told a different story behind these uncomfortable moments and positioned Senokot as the solution.
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