How do you engage men in the digital world? If you’re Revolution Digital working for Right Guard, ask for their sweat-stained t-shirts and determine if they are man enough, among other things. Revolution Digital created multiple UGC campaigns focused on key product benefits that garnered over 12.2K UGC photos and an interactive “test” that judged users based on their Facebook “likes.” In addition, their new website design included an innovative interactive filter tool that allows clients to easily search for products by form.
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