Since 2009, NUK has partnered with Revolution Digital to plan and implement their marketing strategies to drive awareness and purchase from a high turnover segment – expectant and new parents. From traditional web and social media to videos and print advertisements, Revolution Digital launched NUK’s presence in the United States. In addition to a custom-built website, a rolling database was created for their More for Moms eCRM loyalty program that targets moms at the right stage and developmental age of their little ones. Since inception, the database has grown to 500,000 contacts.
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