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New York Style

New York Style Answers Age-Old Question

Revolution Digital and New York Style snacks answered the ever-elusive party guest question: “What Can I Bring?” After completing consumer psychology research to analyze consumer snacking behavior, New York Style was rebranded as The Thing to Bring. The new positioning was implemented across all marketing channels including packaging, website, and social media. Within the first two months of the new campaign, the brand’s Facebook audience more than doubled and social users began organically identifying New York Style as “The Thing to Bring.”

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