Challenge: Connect with consumers exactly when they want it.
It may be 5 o’clock somewhere, but when do consumers really want to hear from Daily’s? By analyzing two years of traffic trends on the Daily’s website, it became clear that consumers most frequently seek out the brand on Friday and Saturday evenings between 4 p.m. and 9 p.m. The brand’s digital strategy was immediately updated to reflect these findings, with tactics being rescheduled to launch on Friday and Saturday evenings, when consumers are naturally searching for the brand.
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