When Children’s Advil wanted to reach parents of teething babies, Revolution Digital created a full social campaign, including a partnership with baby brand, NUK, that didn’t bite. To support the campaign, several Facebook promotions and post series were developed that encouraged user-generated content in the form of photos and videos. With no existing platform to house campaign-focused content, Revolution Digital built a Tumblr page – the first in Pfizer history – and developed unique and original creative that showcased educational information along with channel-appropriate GIF’s and posts.
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