Today’s social-savvy consumers are eager to engage with brands they are loyal to, becoming brand ambassadors across the social channels they frequent. Leveraging innovative content keeps them engaged and sharing. Revolution Digital built ChapStick’s presence on social from the ground up and continues to create original content, including custom photography that seamlessly incorporates the brand with the conversation. The numbers tell the success: grew their fan base on Facebook from 0 to 3.6 million and continues to gain 1000+ Instagram followers each month.
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