DRIVING CONVERSION

ChapStick’s latest innovations are moving the iconic ‘black stick’ brand into the beauty space, where they hope to appeal to new audiences and become a lip care regimen must-have. In order to elevate the brand and establish its relevance in the beauty world, content needs to change consumer perception. Rev-D has done this through content featuring diverse models, makeup artists, and influencers, and by activating it with shoppable opportunities.