Caltrate needed to refocus the consumer’s perception of the brand. Their existing website required a complete overhaul to transform its “what’s in Caltrate” message to “Caltrate is the best brand for bone health” positioning. Revolution Digital designed and developed a completely new site that was not only inline with current desktop best practices but also responsive for a myriad of mobile viewing sizes. The project also included building up a community section to house bone health information.
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