Advil Respiratory was looking to breathe new life into the social presence of their cold and allergy products. Revolution Digital brought relief to the brand by conceptualizing and bringing to life a cohesive campaign – Advil at Work. Inspired to never stop for a cold or allergies again, social consumers were greeted by a fun, new tone and were encouraged to share what they don’t have to miss out on thanks to Advil Respiratory products. The campaign moved beyond their Facebook wall and was integrated into their website, banner ads, and social promotions.
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