How brands are using AI to improve customer experience
Remember when advertising centered around the buzzwords reach and frequency? It was the traditional advertising model that you knew you could always count on: the 30-second spot, the 360-degree campaign, the idea of a captive audience. Well, that paradigm is good as gone.
If you’ve been on Facebook recently, you’ve probably noticed more notifications alerting you to Facebook Live posts for any brands or people that you follow or like.
On World Water Day, Emergen-C® kicked off a three-year partnership with charity: water by launching the #40Pounds Challenge, a campaign Revolution Digital designed to empower Emergen-C users to help communities in Ethiopia obtain clean drinking water. Read more about why charity: water is so successful below.
The Nexium over the counter launch could have given Pfizer heartburn… instead, Revolution Digital gave them puppets, $300 million in revenue and one of the largest and most successful Rx to OTC switches ever.
We all have worked in, or visited offices that made us feel like we were in prison. Everyone works in isolation, quietly toiling away. You know, cubicles replacing the land of creativity.
Content, regardless of its form, is as critical as ever. Every brand and their respective agency is searching for a way to break through the clutter and directly connect with their consumers in a deeper, more impactful …
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