The Retailpocalypse is real. With online shopping on the rise and today’s generation of consumers abandoning brick-and-mortar retailers in droves, brands and marketers need to find new ways to sell—and they need to do it fast. One solution? Pop-up shops that combine physical and digital worlds.
In order to get, you have to give. So, when it comes to ad fatigue, the solution is creating high-quality video content that meets customers’ wants and needs. Now, more than ever, brands need to find new and authentic ways to become a part of peoples’ lives, in manners that will be met with positivity and openness.
Modern technology means your brand is spread out across all kinds of channels and platforms, online and off. When you are running a Twitter feed, Facebook Page, YouTube channel, website, blog, and more, how can you ensure that you are connecting these interactions and creating the best strategy for your brand?
In today’s world, blending in won’t win you business. So, what does it take for a company to stand out from the crowd in a saturated online marketplace? It often boils down to user experience. With consumers in the driver’s seat, the internet provides countless options and results – but only the companies who can set themselves apart from the competition have a chance to bring home the win.
Paid influencers have long been a sales tactic for companies looking to promote their products and services. Celebrity endorsements seem like a clincher for success. But are they worth the cost? And do they really drive clicks, conversions, and sales?
There is no disputing that Amazon has not only been a major disrupter in the toy Industry, but it has also been one in the overall retail industry. After all, who doesn’t have a brown box adorned with that recognizable Amazon smile sitting on their doorstep at least once a week?
It can be difficult for brands to keep a finger on the pulse of the dynamic landscape of digital marketing and advertising. Social media and other online platforms are constantly trying to revolutionize their capabilities in this realm, and differentiate themselves among the top performers. Even for digital and social media coordinators, keeping up can be a challenge.
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