As consumers, we like a good story – Nike wants us to ‘Just Do It,’ ‘America runs on Dunkin,’ and Apple encourages us to ‘Think Different.’ But we’re often skeptical when brands tell us to do or try something.
Advertising mediums that were once all the rage are coming back around again, giving modern-day marketers new inspiration for reaching consumers.
This summer, see which brands are using scannable technology and QR codes to provide Gen-Z with more unique digital and mobile experiences.
Podcasts are more than just a great platform for storytelling and original content—they’re becoming a mecca for advertisers who crave a captive audience.
With gaming on the rise among Gen Z, brands—and even schools—are finding new ways to appeal to gamers in their marketing and advertising strategies.
We, as consumers, have embraced newfangled gadgets, strange apps and odd partnerships, but brands are now taking things one step further, venturing outside of their verticals to explore new marketing territories.
Newsflash: TikTok is officially a thing. The popular video-sharing app is quickly picking up steam, and social media marketers should take note — or, even better, create a quirky music video to get the ball rolling.
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