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With gaming on the rise among Gen Z, brands—and even schools—are finding new ways to appeal to gamers in their marketing and advertising strategies.

Revolution Digital  |  May 10, 2019
Gaming in Marketing: How Brands Are Playing to Win Gen Z
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We, as consumers, have embraced newfangled gadgets, strange apps and odd partnerships, but brands are now taking things one step further, venturing outside of their verticals to explore new marketing territories.

Revolution Digital  |  April 3, 2019
They Made What?! Brands Venturing Outside of Their Verticals
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Newsflash: TikTok is officially a thing. The popular video-sharing app is quickly picking up steam, and social media marketers should take note — or, even better, create a quirky music video to get the ball rolling.

Revolution Digital  |  March 14, 2019
A Guide to TikTok for Marketers: 7 Things You Need to Know
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From adding bagels to your grocery list to telling your kids a bedtime story, voice technology has come a long way.

Revolution Digital  |  March 7, 2019
Voice is Calling
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From that fresh, new car smell to mesmerizing soap-cutting videos on Instagram, our bodies and minds are programmed to react to our senses.

Revolution Digital  |  February 21, 2019
Brands Deliver “All the Feels” Through Sensory Marketing
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With an abundance of sophisticated, new technologies on display at this year’s Consumer Electronics Show (CES), there was one common theme among the industry’s most hi-tech fortune-tellers: Voice.

Revolution Digital  |  February 4, 2019
Voice on the Rise: Why Brands Should Start Listening
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For the same reason we want our bosses to call us by name instead of “hey you,” brands are realizing the importance in making their consumers feel “seen.”

Revolution Digital  |  January 22, 2019
The Rise of Personalization Marketing
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