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Discover the power of the “Friendly” as today’s most authentic influencer and how their opinions can reshape brand marketing and advertising strategies.

Revolution Digital  |  March 12, 2021
Trust me; I’m in advertising: Using Friendlies to Make Content that Matters
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Macro, mega, micro or nano, influencers are here to stay for brands. But what about the most important influencer of all: the friendly? Everyday brand fans engaging on social media have the power to intimately affect the

Revolution Digital  |  March 9, 2021
A Friendly Clubhouse
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When it comes to marketing, DTC brands are taking a new approach to showing product benefits beyond the commonly used RTB formula. They’re selling emotion.

Revolution Digital  |  December 8, 2020
How DTC Brands are Rethinking the RTB Formula
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Revolution Digital discusses ways to make company websites more personal by taking a deep dive into how to create a more curated user experience, resulting in lasting positivity for users and brands.

Revolution Digital  |  November 4, 2020
When Your Website Gets Personal
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Revolution Digital receives seven nominations for the 2020 MMA SMARTIES Awards for their work on GlaxoSmithKline’s Preparation H, Emergen-C and ChapStick brands.

Revolution Digital  |  November 4, 2020
Revolution Digital Nominated for Seven 2020 MMA SMARTIES Awards
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An expected post-pandemic shift from cities to green spaces has resulted in a rise in technology and innovation surrounding the process of owning a home.

Revolution Digital  |  September 9, 2020
Suburban Tech Opportunities On The Rise
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After clinging to messages of hope and unity during the COVID-19 pandemic, marketers are now selling comfort, instead of emotion, to reach consumers.

Revolution Digital  |  July 21, 2020
How Brands are Banking on Comfort During Emotional Fatigue
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