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Apple’s latest technology prioritizes personal preferences when it comes to advertising. So, will you choose to remain more private, or see more relevant ads?

Revolution Digital  |  June 11, 2021
Private or Relevant: Which Approach to Big Data Will You Take?
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Discover the difference small data can make in narrowing down target audience behaviors and affecting advertising practices.

Revolution Digital  |  June 10, 2021
Small Data, Yogurt Bowls, and Getting to Know Your Audience
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Discover how Active Listening can make your advertising or marketing content more relevant and what types of insights may stem from listening with intent.

Revolution Digital  |  April 26, 2021
Active Listening: Making Creative That Connects
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Revolution Digital breaks down the latest in social listening trends, discussing their importance, as well as the direction social listening could take in the future.

Revolution Digital  |  April 19, 2021
The Future of Social Listening
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Discover the power of the “Friendly” as today’s most authentic influencer and how their opinions can reshape brand marketing and advertising strategies.

Revolution Digital  |  March 12, 2021
Trust me; I’m in advertising: Using Friendlies to Make Content that Matters
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Macro, mega, micro or nano, influencers are here to stay for brands. But what about the most important influencer of all: the friendly? Everyday brand fans engaging on social media have the power to intimately affect the

Revolution Digital  |  March 9, 2021
A Friendly Clubhouse
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When it comes to marketing, DTC brands are taking a new approach to showing product benefits beyond the commonly used RTB formula. They’re selling emotion.

Revolution Digital  |  December 8, 2020
How DTC Brands are Rethinking the RTB Formula
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