When it comes to marketing, DTC brands are taking a new approach to showing product benefits beyond the commonly used RTB formula. They’re selling emotion.
Revolution Digital discusses ways to make company websites more personal by taking a deep dive into how to create a more curated user experience, resulting in lasting positivity for users and brands.
Revolution Digital receives seven nominations for the 2020 MMA SMARTIES Awards for their work on GlaxoSmithKline’s Preparation H, Emergen-C and ChapStick brands.
An expected post-pandemic shift from cities to green spaces has resulted in a rise in technology and innovation surrounding the process of owning a home.
After clinging to messages of hope and unity during the COVID-19 pandemic, marketers are now selling comfort, instead of emotion, to reach consumers.
Revolution Digital shares expectations for consumer behavior, as well as marketing considerations, as they pertain to business recovery from COVID-19.
From increased interest in food content to audience expansion on Twitch and TikTok, see how the pandemic is changing once well-established trends.
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