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When it comes to marketing, DTC brands are taking a new approach to showing product benefits beyond the commonly used RTB formula. They’re selling emotion.

Revolution Digital  |  December 8, 2020
How DTC Brands are Rethinking the RTB Formula
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Revolution Digital discusses ways to make company websites more personal by taking a deep dive into how to create a more curated user experience, resulting in lasting positivity for users and brands.

Revolution Digital  |  November 4, 2020
When Your Website Gets Personal
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Revolution Digital receives seven nominations for the 2020 MMA SMARTIES Awards for their work on GlaxoSmithKline’s Preparation H, Emergen-C and ChapStick brands.

Revolution Digital  |  November 4, 2020
Revolution Digital Nominated for Seven 2020 MMA SMARTIES Awards
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An expected post-pandemic shift from cities to green spaces has resulted in a rise in technology and innovation surrounding the process of owning a home.

Revolution Digital  |  September 9, 2020
Suburban Tech Opportunities On The Rise
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After clinging to messages of hope and unity during the COVID-19 pandemic, marketers are now selling comfort, instead of emotion, to reach consumers.

Revolution Digital  |  July 21, 2020
How Brands are Banking on Comfort During Emotional Fatigue
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Revolution Digital shares expectations for consumer behavior, as well as marketing considerations, as they pertain to business recovery from COVID-19.

Revolution Digital  |  May 12, 2020
Expectations for Consumer Behavior Around Business Recovery
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From increased interest in food content to audience expansion on Twitch and TikTok, see how the pandemic is changing once well-established trends.

Revolution Digital  |  May 11, 2020
Will They Last? New Audience Trends from the Boredom Boom
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