Blog

With gaming on the rise among Gen Z, brands—and even schools—are finding new ways to appeal to gamers in their marketing and advertising strategies.

We, as consumers, have embraced newfangled gadgets, strange apps and odd partnerships, but brands are now taking things one step further, venturing outside of their verticals to explore new marketing territories.

Newsflash: TikTok is officially a thing. The popular video-sharing app is quickly picking up steam, and social media marketers should take note — or, even better, create a quirky music video to get the ball rolling.

From adding bagels to your grocery list to telling your kids a bedtime story, voice technology has come a long way.

From that fresh, new car smell to mesmerizing soap-cutting videos on Instagram, our bodies and minds are programmed to react to our senses.

With an abundance of sophisticated, new technologies on display at this year’s Consumer Electronics Show (CES), there was one common theme among the industry’s most hi-tech fortune-tellers: Voice.

For the same reason we want our bosses to call us by name instead of “hey you,” brands are realizing the importance in making their consumers feel “seen.”