Apple’s latest technology prioritizes personal preferences when it comes to advertising. So, will you choose to remain more private, or see more relevant ads?
Discover the difference small data can make in narrowing down target audience behaviors and affecting advertising practices.
Discover how Active Listening can make your advertising or marketing content more relevant and what types of insights may stem from listening with intent.
Revolution Digital breaks down the latest in social listening trends, discussing their importance, as well as the direction social listening could take in the future.
Discover the power of the “Friendly” as today’s most authentic influencer and how their opinions can reshape brand marketing and advertising strategies.
Macro, mega, micro or nano, influencers are here to stay for brands. But what about the most important influencer of all: the friendly? Everyday brand fans engaging on social media have the power to intimately affect the
When it comes to marketing, DTC brands are taking a new approach to showing product benefits beyond the commonly used RTB formula. They’re selling emotion.
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