In case you didn’t know, this football season marks the NFL’s 100th season. That’s a LOT of fumbles, touchdowns and endzone dances.
In case you didn’t know, this football season marks the NFL’s 100th season. That’s a LOT of fumbles, touchdowns and endzone dances. But the league’s centennial status doesn’t just prove its popularity as one of America’s favorite pastimes — it also offers exciting opportunities for new brand partners who want in on the game’s massive viewership. Along with the NFL’s official sponsors, like Oikos Protein (a Rev-D brand that’s fueling hustles everywhere), see who’s partnering with the league this year in hopes of scoring big.
This year, the NFL is teaming up with Jay-Z and his Roc Nation agency for both entertainment and social justice initiatives. Through the partnership, Roc Nation will co-produce the Super Bowl halftime show and choose entertainers to perform throughout the season. Following last year’s Colin Kaepernick-led protest for social injustice, the agency also hopes to also inspire change across the country and raise awareness around the issue. Hova to the rescue.
Imagine what football would be like if the players were blinded by the sun and running around aimlessly trying to see the ball. Hilarious. The answer is hilarious. That’s why, this year, Oakley is partnering with the NFL to become the official helmet visor provider. They’ll provide Oakley-branded shields and eye wear featuring their new Prizm Lens Technology, which will enhance color on the field. They’re also now the licensed NFL eye wear for fans, with hopes of boosting sales through visibility (heh) from games.
This NFL season, Pizza Hut wants in on the game, so they’ve created one of their own. All you have to do is buy Pizza Hut, play their new interactive NFL-themed game (cleverly named ‘Hut Hut Win’), and earn the chance to win once-in-a-lifetime NFL experiences and millions of instant win prizes like a trip to the Super Bowl and experiences with select players. The chain’s hope is to make more than pizza; they want to make memories and give fans a chance to get in on the action.
Touchdown celebrations are about to have some competition. Short-form video app TikTok has partnered with the NFL for a multi-year partnership that will help spread fans’ passion for the league on social. In addition to the NFL launching an official TikTok account, the joined forces will create a series of NFL-themed hashtag challenges for members of the fan community (that hopefully involve some dance moves). The partnership will also create unique marketing opportunities for brands to activate around NFL content on TikTok.
What would the NFL be without Pepsi? More than just the official soft drink of the NFL and the sponsor of the Super Bowl halftime show, Pepsi will always be celebrating with their new NFL campaign called (you guessed it) “Always Be Celebrating.” The 360-degree campaign includes a new TV commercial, a donation initiative with United Way Worldwide, a kickoff event and collectible can, a Sunday Night Football partnership, retail promotions with players and more. We get it, Pepsi. You win.
So, as the NFL’s centennial season ramps up, be sure to keep an eye out for new and exciting partnership initiatives on and off the field. At Revolution Digital, we’re proud to continue our work and efforts with Oikos Protein and the NFL, creating unique content for fans that combines a love of the game with the brand that fuels hustles. If you’re looking for new ways to reach consumers or embark on a unique brand partnership to engage consumers, we’d love to hear from you! Reach out online or email us at firstname.lastname@example.org
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