With nearly two-thirds of U.S. adults using social media, it’s impossible for marketers to ignore.
At the agency, we understand that these platforms continually optimize to offer their best product to consumers. So, it’s important that we stay on top of these evolutions to recommend the best strategic approaches to our clients. We’ve outlined a few of the latest trends in social media, some of which are more recent and others that are important no matter what changes in social. As we gear up to put 2017 social and digital strategies in place, these are all important to keep in mind.
As marketers, one of the biggest challenges we face is how to craft relatable and engaging brand messages for our consumers – especially on social. The reality is, that even though we want to keep giving consumers reasons to love our brands, less is more. Think about all of the content you scroll past on your social feeds. Back to basics with quality over quantity for key messaging on social. It’s more important to be relatable, “thumb stopping” and eye-catching. If you grab consumers’ attention, you’ll have the ability to follow up and continue the conversation.
Today, 6 out of 10 people now prefer online video platforms to live TV. It’s no surprise that online video has been integrated into social media platforms such as Facebook, Instagram and Snap Chat. But now, it’s gone one step further with allowing people and brands to have instant, real-time broadcast abilities across social media. Brands have the ability to post live video and engage in real time with their consumers at a low cost. In the age of instant gratification, brands have an opportunity to hop on this trend now before it gets too cluttered.
This is Marketing 101. It’s easy for brands to get caught up in just trying to get their message out there, but that’s not what consumers are looking for on social media-they’re looking for a positive experience. It’s crucial for brands to build relationships on social media and make sure they’re aren’t solely living in a one-way conversation.
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