Did you know that Cyber Monday was created by marketers just 11 years ago?
It seems that the infamous Black Friday shopping event has been a Thanksgiving staple for quite some time, but Cyber Monday is a newer phenomenon that is now expected to surpass sales of Black Friday.
Adobe Digital Insights projects Cyber Monday sales to grow 10% this year, to roughly $3.36 billion in sales. This trend is unsurprising given the continued rise of online shopping, particularly on mobile. In addition, the ability for consumers to skip the mega lines and stampedes associated with in store Black Friday deals is highly appealing, and contributes to the holidays continued sales growth year over year.
Last year during Cyber Monday, mobile users accounted for half of all product browsing. Unsurprisingly, mobile shopping sales are expected to surpass that of desktop online sales this year for the first time ever. Overall, 2016 holiday shopping is expected to grow 3.6% to a whopping $655.8 billion in total sales – great news for marketers and retailers alike who can capitalize on the shifting digital habits of younger and more savvy online shoppers.
The attached infographic provides an excellent breakdown of shopping habits and predictions for the 2016 holiday season from Adobe Insights.
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