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A Celebration of the Side Hustle

At Revolution Digital, we celebrate the side hustle.

Revolution Digital  |  November 27, 2018
A Celebration of the Side Hustle

At Revolution Digital, we celebrate the side hustle. We hearten entrepreneurship, we support the passions of our staff, and above all, we recognize that the diverse skills and interests that bubble over our agency walls are the very talents that make us a more well-rounded group and help us thrive.

And just to be clear: having a side hustle doesn’t mean you hate your day job.

There’s a common misconception that having a side gig means you’re likely a) uncommitted to your day job, or b) unfulfilled in some way—but that’s not always the case. As creatives, thinkers and advertisers, our brains are constantly ideating, far beyond the 9-to-5 grind. And at Rev-D, we’re fortunate enough to enjoy a work/life balance that allows us to devote time to our passion projects and businesses that exist outside of the office. Plus, Rev-D’s collection of not-so-hidden talents make for a more well-rounded staff and spark an entrepreneurial spirit that fuels our work.

From commercial photography to special effects makeup artistry and more, here’s a peek inside of some of the Rev-D side hustles that make our team even more awesome:

Keri Pacella, Community Manager
Side Hustle: SFX Makeup Artist
“Special effects makeup has always been a passion of mine. I would use whatever I had around the house to make cuts and bruises, and I was constantly looking up real injuries to make mine look more realistic. After college, I decided to follow my dream and go to the Make-Up Designory in NYC. There, I received a mastery in makeup artistry certification and learned all different kinds of makeup. Now, I practice anything and everything from wedding beauty makeup to character-driven makeup, but my favorites are special effects and prosthetics, which I showcase on my Instagram.”

Deirdre Luzzi, Art Director
Side Hustle: Lettering Artist
“I specialize in sign painting and murals, but I’ll paint on just about anything these days! I’ve always been pretty artsy, but I’ve really fallen in love with the art of typography over the past couple of years and found my niche with lettering. I started by copying my favorite fonts, practicing calligraphy and different lettering styles: a hobby that I’ve been able to turn into a steady side business (all by word of mouth). I love giving handmade signs—especially wedding signage—as gifts, which is heartfelt, personal, and also saves me some money! Check it out on my Instagram.”

Adam Penn, Account Supervisor
Side Hustle: Video Editor
“I originally picked up film editing as a hobby and worked within the TV/Film industry for a bit in a previous life. I edited for NBC’s ‘Late Night with Conan O’Brien,’ and for the Speed Network, in addition to working with some private production companies partnering with ESPN on some 30-for-30 specials. I still enjoy editing, and I work with a few videographers around Northern NJ on weddings, bar mitzvahs, communions and the occasional random montages. I’ve even met some famous people along the way, including Joe Pesci, Kevin James, John Daly, Tom Hanks, and of course Conan O’Brien.”

Ken Stanek, Senior Art Director
Side Hustle: Charitable Event Manager
“Cranksgiving takes place in nearly 100 cities and has been around for 20 years: it’s part bike ride, part food drive, and part scavenger hunt. Cranksgiving donations benefit local charities, providing thousands of meals to people in need. I run the website and have contact with most of the events across the US. I’ve also run the event in New York for 10 years, and in Maplewood, NJ for 2. Plus, I make graphics available for all the other events to use, and I provide guidance for new locations to start up their own tradition.”

Lindsay Moskal, Director, Strategic Planning
Side Hustle: Creator/Blogger, Forest & Rock
“As an avid outdoor adventurer, my husband and I were always looking for excursions, hiking trails, maps, etc. After a while, we felt like we gathered so much knowledge that we should share it with others—hence, Forest & Rock was born. We also have a Forest & Rock Instagram page, where people can go for hiking advice and open-air inspiration. When I’m not working on my site, I contribute articles to like-minded blogs, like Ladies Get Outside and Women Who Explore.”

Katie Oldenburg, Creative Copy Strategist
Side Hustle: Writer/Editor
“I get to write for some amazing brands at Revolution Digital, but over the years, I found my voice as a lifestyle writer and decided to keep running with that, too. I’ve been fortunate enough to exercise my passion both in a professional setting and as a side gig, contributing to publications and blogs on topics that interest me, from dating op-eds for Glamour Magazine to real estate advice for millennials on RadPad. I feel like I have the best of both worlds.”

Katie Cullina, Director of Strategic Planning
Side Hustle: Business School
“Over the last two years, I pursued my MBA at Columbia Business School on the weekends while working full time here at Rev-D, and let’s just say there was a whole lot of hustle – and coffee – involved. While I initially thought I’d be ‘losing’ my weekends, I ended up finding that I gained far more than the free time I lost. From befriending some of the most inspiring people I’ve met to consulting social enterprises in South Africa and Dubai, business school was a dizzyingly eye-opening and world-expanding experience that completely transformed the way I think, and I’m deeply grateful for the experience.”

Gavin Doran, Community Manager
Side Hustle: Commercial Photographer
“I’ve been a photographer coming up on 9 years now. It’s what propelled me to move to New York City. Stylistically, I photograph a lot of work that involves environmental portraiture; using a scene and surrounding environment to say something about the subject being photographed. For personal projects, I love taking this idea to remote destinations where I can tell a story in a unique way that integrates a higher level of production value into the final image and gives a platform to someone who otherwise wouldn’t have one. At the end of the day, my passion is just telling stories with light, and sharing those stories with the world on Instagram and my website.”

Winston Young, Creative Director
Side Hustle: Artist
“Albrecht Dürer, master artist of the Northern Renaissance was the inspiration behind PaperCut Illustration. He lived more than 500 years ago, but his artwork still holds so much weight for people who appreciate traditional art worldwide. PaperCut Illustration is an evolving gallery paying tribute to the timeless masters of Northern & Southern Renaissance period.”

And there’s more where that came from.

By embracing our team’s creative endeavors, we’ve been able to approach projects in new, interesting ways that give us a competitive edge. Instead of smothering side hustles out of fear that they’ll be a distraction from day-to-day work, we allow them to fuel who we are. We’re more well-rounded. We’re interesting. We’re downright awesome, if we do say so ourselves.

Work doesn’t feel like work when you love what you do. If you’re interested in joining our talented team, check out Revolution Digital’s current job openings!

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