America’s favorite lip balm is one of Pfizer Consumer Healthcare’s most socially forward brands. Revolution Digital brought the brand into the social space initially and today supports ChapStick® on Facebook, Pinterest, YouTube and several other social platforms with promotion, conversation, sampling and more.
As the Agency of record to NUK®, the #1 pacifier in North America for over 5 years, we work in partnership with the brand to create marketing plans designed to drive awareness and trial among expectant and new parents. No digital channel is left out, whether it is traditional web, social media, display advertising and beyond, we develop and execute marketing strategies that activate mom.
Our relationship with the #1 selling Multivitamin dates back to 2008 and has grown to include overall digital strategy responsibility for the brand. We support Centrum® with display advertising, social media, promotion, website design and more.
We were thrilled to be named digital and social media marketing agency for Right Guard® in 2013! In short order, we have developed a robust social and promotional marketing plan for the brand that touches several social media channels including: Facebook, Twitter, Instagram and YouTube.
As the social media agency for Dial® for 3 years and counting, we have dramatically increased the social footprint for the brand and have activated their fan base with a robust promotional and engagement calendar.
Our longest standing partnership, we have been working with BP Castrol® since 2006. Strategizing and executing dozens of promotional campaigns for several of their products including GTX, SYNTEC, EDGE, GTX High Mileage, and Castrol Premium Lube Express we have engaged millions of their consumers online. In addition, we have created several consumer websites, created a robust eCRM program and launched the first loyalty program.
Our relationship with Children’s Advil® began over 4 years ago with a ground breaking UGC video promotion. Today we foster the brand's community on Facebook and activate engagement of their fan base. In addition to social media, we also have developed banner advertising and eCRM programs.
Our innovative digital strategies have helped Honeywell streamline their corporate branding across all business segments. In addition to branding, we help build awareness around Honeywell Hometown Solutions – the company’s corporate citizenship initiative.
As a digital partner to Renuzit® since 2008, we launched the brand socially and maintain their Facebook presence, website and marketing efforts since to date. We have concepted and executed several digital promotions, ad campaigns and we manage their eCRM program.
When called upon to transform PreparationH.com, we created one of the most digitally advanced websites in the Pfizer Consumer Healthcare portfolio. With interactive content, educational videos, and more, we were able to increase website activity to its highest levels ever. We support Preparation H® with exceptional flash banner ads and successful eCRM programs.
As the digital agency for B&G Foods owned New York Style®, we delivered an effective campaign that crunched the mass of competitive snacking products. Facebook fans doubled in only 2 months - that's an increase of 30,000 hungry followers. What's more, we increased snacker engagement across social media by 20,000 in just one quarter.